In terms of agriculture in general and agricultural product processing in particular, 2020 is probably the year of lots of fluctuations. Despite the fact that it has only been nearly three months, the impacts of the Covid 19 pandemic and the saline intrusion situation in the Mekong Delta region may bring about lasting effects. At this point, flexibility and ability to adapt to the circumstances will be the critical element for every business’s survival. WESTFOODS, the leading fruit processing and exporting enterprise in Vietnam, is also in the process of passing this “test”.
In recent days, the working pace at WESTFOODS remains instantly. The Board of Directors constantly keep in mind a spirit: If there is a “hazard”, there is a “possibility”, in times of difficulties, opportunities be rekindled. Good preparation of coping plans and flexible adaptability would be useful for the company to turn “risk” into “chance”.
Specifically, WESTFOODS is gradually shifting the market structure to adapt to the new circumstances. Instead of focusing largely on exports (The demand currently is falling sharply because key markets such as the US, Europe, Japan, … are greatly affected by Covid19), the company gradually increased the proportion of the domestic market in order to balance to the international market. Consisting of the adjustment of the product structure, gradually shifting from large packaging to provide service customers (restaurant groups, hotels, …) to small packaging products, serving directly to consumers through online sales and large supermarket chains such as Coopmart, Lotte, Emart, … and convenient chain stores such as Circle K, 7eleven, … Recently, WESTFOODS has also invested in weighing machine systems and fully automatic small packaging for IQF frozen products which worth VND 9 billion, capacity of 3,600 products / hour, fruit packaging lines in plastic cups of 200g and 120g fully automatic, worth 12 billion dong, capacity 5,400 cups / hour. This system helps to reduce microorganisms, improve product quality and reduce labor costs, while increasing productivity to meet the market’s demand in time.
For the international market, WESTFOODS keeps on enhancing research of new products to serve potential markets that Vietnamese enterprises in general as well as WESTFOODS in particular are benefiting from trade agreements that signed recently such as TPP-11, KVFTA, EUVNFTA, … In addition to that, WESTFOODS also tightened the quality control measures, production processes and targets of food safety and hygiene according to international standards to meet the requirements of importing countries
Operating for more than 28 years in the field of food processing, WESTFOODS has constantly pursued the passion for producing high quality food for people daily life. Thereby, the mission is bigger than ever, especially in these times facing with natural disasters and epedemic. Timely changes show the initiative and adaptability of the company to unexpected and unpredictable conversions of the market. Owning the energy of determination of the leadership and all employees, WESTFOODS is optimistic to conquer this challenge.
