As a familiar name in Vietnam and international markets, WESTFOODS is continuing to expand and strengthen its position through a series of B2B meetings organized by the American Frozen Food Institute (AFFI) in the United States.

AFFI – American Frozen Food Institute is a national trade association that works to promote the benefits of businesses in the frozen food and beverage industry, held annually in February. This year, AFFI 2020, held in Las Vegas, attracted more than 600 large-scale businesses and 1,500 individuals currently operating in the frozen food and beverage segment. Attending AFFI 2020, WESTFOODS brings strategic products that are IQF packed small fruits to serve the retail market directly to consumers, meeting instant food standards (Ready-To-Eat / RTE). ) with very strict food safety regulations, these items are very popular and trending in Vietnam as well as worldwide market.

At the second time participating in AFFI, Mr. Nguyen Vu Loc, General Director of WESTFOODS commented: “In the context of the Covid epidemic – 19, which is strongly affecting the whole world economy, the demand dropped sharply, WESTFOODS in particular and also Vietnamese food businesses in general, facing many difficulties. However, if there are flexible, timely and effective solutions, businesses can turn difficulties into opportunities to replace China becoming a reliable, safe and sustainable food source for international markets”.

Over 28 years of operation in processing and supplying frozen and canned agricultural products, WESTFOODS has been presented and loved in many countries and continents in the world such as the USA, Canada, France, Netherlands, Australia, Japan, Korea, … Owning the advantage of fresh raw material areas, modern technology systems, focused on product research and development, WESTFOODS has increasingly affirmed its brand that is Safety – Quality – Prestige, assure to conquer the most demanding markets.

Invested and strategically planned by the parent company FIT GROUP, WESTFOODS is constantly striving to improve its productivity, expand markets, aim to become the largest fruit processing and export company in Vietnam, meeting international standards, becoming a reliable role model of Vietnam’s agricultural products in the international market.