Westfood is a member company of FIT Group whose business model is manufacturing and processing canned and frozen vegetables and fruits, as ordered by foreign partners. Westfood’s main consumer markets are the United States, Europe and Japan.
In the restructuring process of the Group, Westfood is positioned to promote Vietnam’s tropical specialty agricultural products to the global market. This is more than just a business strategy – it is a real pride and a national spirit.
That philosophy has urged us to be decent, thorough and serious, even accepting short-term trading results. Since early 2017, Westfood has invested heavily in two key areas of its business model which are ingredients and new refrigeration systems from the Netherlands and Sweden. This investment is expected to improve the product quality and business results of Westfood in the future.
Although investments have affected production and sales, Westfood has not stopped doing research on new products. At the ANUGA International Fair in Cologne, Germany, during the week from 7th to 11th of October 2017, Westfood introduced new canned and frozen products, simultaneously, offered small value added packages suitable for retail, supermarket and convenience store chains.
The main difference in the market approach is that Westfood did not do in the traditional way of entering the booth of Vietnamese area, but registered an independent stand just like other world’s leading frozen food companies. This change is not meant to imply that we are on par with the world’s top brands but simply asserts that we are confident and ready for a new phase of competition in the world market.
Some pictures of Westfood at the ANUGA International Fair in Cologne, Germany:
