Lunar New Year is always the biggest consumption time of the year, accounting for 25 – 30% of the year consumption. Tet is also a time for brands to boost their sales activities and increase brand awareness in the minds of consumers. Operating in the beverage industry, where demand has increased sharply during the Lunar New Year, FIT Beverage Corporation has seized the opportunity to launch a special promotion called “The Golden carp to the house – Expecting prosperous life”.

Choosing the image of “the golden carp” – a symbol associated with prosperity – FIT Beverage wishes to bring to customers a lot of happiness – peace – prosperity in this Lunar New Year. Accordingly, customers participating in the program of buying and displaying beverage products of FIT Beverage will receive many attractive gifts.

The program lasts until 31/12/2017 and applies to all products of Danh Thanh such as orange, lemon, cola, Dalat passion fruit and salted lemon. Not only bringing wealth to customers, “The golden carp” is expected to generate sales in quarter IV / 2017 for FIT Beverage. This is also a chance for the company’s branded beverage products to penetrate deeper into the channels and reach closer to consumers.

Launching the program at the end of the year, FIT Beverage aims to increase profits for sales channels so that sales agents focus on investing and selling the company’s products, in addition, it will create competition with the main competitors in the market when the market is entering the most intense stage.

According to the plan, with the “The Golden Carp to the house – Expecting prosperous life”, the output of FIT Beverage’s beverage sales will increase over the same period last year, of which the program’s output contributes to 50% of the total output of the 4th quarter of 2017. Accordingly, FIT Beverage will be able to fulfill its 2017 sales target set by the parent company F.I.T Group in the beginning of the year and is a driving force for the whole company’s efforts for stronger growth in 2018.