The image of a brand in consumers’ mind generally disposed to be the visual impressions shown through a system of elements in the brand identity – notably the logo. Subsequently other factors such as impressions of product quality, media advertisements or human factors, founders … Not only being an image, the logo also plays an essence role, which is a symbol of the brand as well as a crucial role in imprinting customers, thereby extending the path of affirming the business brand. In recent years, Cuu Long Pharmaceutical (DCL) has changed its logo with the mission of “For Health – For Life”. Mr. Vo Xuan Vinh – Deputy General Director shared about the reason Cuu Long Pharmaceutical changed this logo.
Reporter: Hello, it is known that Cuu Long Pharmaceutical officially changed the logo on August 14th, 2020. Could you tell us why Cuu Long Pharmaceutical changes the brand identity at this time?
Mr. Vo Xuan Vinh: At this stage, the brand identity is very necessary with the objective to be able to mark the figure of the brand on customers’ mind-set. Revising brand identity system to suit the company’s context and direction is a requisite for many trade names, especially for Vietnamese enterprises. For that reason, Cuu Long Pharmaceutical is not out of the trend, the revision of brand identity at this moment matches with the forthcoming strategies of Cuu Long Pharmaceutical.
Reporter: What does the logo revising mean in the prospective growth strategy of Cuu Long Pharmaceutical?
Mr. Vo Xuan Vinh: Logo has a very critical role in the brand identity of Cuu Long Pharmaceutical. It is regarded as a guideline throughout the communication activities as well as the forward-looking products manufactured by the company. The goal of revising this logo lies in the branding plan, which aims to attract and build a loyal customer base by providing products that are always consistent with what Cuu Long Pharmaceutical guaranteed.
In 2020, Cuu Long Pharmaceutical sets a business goal of proceeding to grow strongly with net revenue of VND 844 billion, an increase of 12% compared to 2019; profit before tax was 104.5 billion, gross profit 279 billion.
By June 30th of 2020, total assets increased by 2.9% to 1,761.4 billion VND. In which, money and short-term financial investments are 904.1 billion VND, accounting for 51.3% of total assets; fixed assets are 306.9 billion VND, accounting for 17.4% of total assets; receivables are 248 billion VND, accounting for 14.1% of total assets; Inventory is VND 247.7 billion, accounting for 14.1% of total assets.
Reporter: Revising the logo of Cuu Long Pharmaceutical is mainly altering the “Cuu Long Pharmaceutical JSC” to “For Health – For Life”. What does this revision mean?
Mr. Vo Xuan Vinh: The new logo is designed based on the previous logo of Cuu Long Pharmaceutical, the Logotype “Cuu Long Pharmaceutical JSC.” replaced with the logotype “For Health – For Life” to mark the process of renewing the image and bring closer values. Thereby affirming the mission of Cuu Long Pharmaceutical “consistantly caring and protecting people health with products with high quality and reasonable price”. Owning this new image, Cuu Long Pharmaceutical will keep up connecting and expanding unceasingly to carry contributing values to public health. Thenceforth, the desire to become one of the domestic pharmaceutical companies is highly appreciated and confided by customers/partners/patients.
New logo image of Cuu Long Pharmaceutical
Reporter: How will the packaging of Cuu Long Pharmaceutical products reshape accordingly the new brand identity?
Mr. Vo Xuan Vinh: This is an approach developed by the Company Board of Directors to determine the product and the position of Cuu Long Pharmaceutical in the market. The product packaging of Cuu Long Pharmaceutical in the near future will be revised, consistent with the brand identity of the Company as also have many highlights based on the criteria “easy to see – easy to know – easy to spot” . The revising plan of product packaging, according to the roadmap, is expected to be completed in the second quarter of 2021.
Reporter: Thank you very much.
